Privacy Policy

Last updated: June 14, 2026

This Privacy Policy describes how Self Defense Products Inc ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from selfdefenseproductsinc.com (the "Site") or purchase through our TikTok Shop channel.

GEOGRAPHIC SCOPE — US ONLY

This Site is intended for US residents only. We do not ship internationally and do not knowingly collect personal information from individuals outside the United States.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect information about pages and products you view, referring websites or search terms, and how you interact with the Site. We refer to this as "Device Information."

We collect Device Information using:

  • Cookies — data files placed on your device, often including an anonymous unique identifier. Learn more or disable cookies at http://www.allaboutcookies.org.
  • Log files — track actions on the Site, collecting IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web beacons, tags, and pixels — electronic files that record how you browse the Site.

When you make or attempt a purchase, we collect your name, billing/shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information."

"Personal Information" in this policy refers to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Fulfill orders (process payments, arrange shipping, send invoices/confirmations)
  • Communicate with you
  • Screen for potential risk or fraud
  • Provide relevant product information or advertising, consistent with your preferences

We use Device Information to screen for fraud, improve and optimize the Site, generate analytics about browsing behavior, and assess marketing campaign effectiveness.

SHARING YOUR PERSONAL INFORMATION

We share Personal Information with third parties as follows:

  • Shopify — powers our online store. See Shopify's privacy policy: https://www.shopify.com/legal/privacy
  • TikTok Shop — we sell through TikTok Shop, which has its own data collection and privacy practices. See TikTok's privacy policy: https://www.tiktok.com/legal/page/us/privacy-policy/en
  • Google Analytics (GA4) — helps us understand how customers use the Site. See Google's privacy policy: https://policies.google.com/privacy. Opt out: https://tools.google.com/dlpage/gaoptout
  • Klaviyo — used for email and SMS marketing communications. See Klaviyo's privacy policy: https://www.klaviyo.com/legal/privacy-notice
  • Legal compliance — we may share your information to comply with applicable laws, respond to lawful requests (subpoenas, search warrants), or protect our rights.

BEHAVIORAL ADVERTISING

We use Personal Information to provide targeted advertisements we believe may interest you. Learn more at the NAI's educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt out of targeted advertising:

  • Facebook/Meta: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/

YOUR US STATE PRIVACY RIGHTS

Depending on where you live, you may have additional rights regarding your personal information:

California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion of your personal information, opt out of the sale or sharing of your personal information, and not be discriminated against for exercising these rights. To submit a request, contact us at support@selfdefenseproductsinc.com.

Colorado Residents (CPA): You have the right to access, correct, delete, and obtain a copy of your personal information, and to opt out of targeted advertising and the sale of personal information. To submit a request, contact us at support@selfdefenseproductsinc.com.

Do Not Sell or Share My Personal Information: To opt out of the sale or sharing of your personal information for targeted advertising purposes, please contact us at support@selfdefenseproductsinc.com.

SMS MARKETING

If you have opted in to receive SMS marketing messages from us, you can opt out at any time by replying STOP to any message. Message and data rates may apply. We use Klaviyo to manage SMS communications.

DO NOT TRACK

We do not alter our data collection or use practices in response to Do Not Track signals from your browser.

DATA RETENTION

We retain your Order Information for our records unless and until you ask us to delete it, subject to applicable legal requirements.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this policy periodically to reflect changes in our practices or for legal/regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date.

CONTACT US

For questions, privacy requests, or complaints:

Email: support@selfdefenseproductsinc.com
Mail:
Self Defense Products Inc
Privacy Compliance Officer
PO Box 1138
Calhan, CO 80808
USA